Advanced Business

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Oxford University Press, 2001 - Business - 630 pages
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This new edition has been tailored exactly to the 2000 specifications and provides all the background information and activities required for the mandatory units of GNVQ Advanced Business. Written by two highly experienced authors, the book offers a clear well-illustrated text supported by: * Up-to-date case studies * Numerous activities * A clear summary of 'what you need to learn' at the start of each chapter * End-of-chapter tests
 

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Contents

Business at Work
1
Organizing Business
39
Communications
76
Business Functions
100
The Competitive Business Environment
123
Government Policy and Business
162
International Competitiveness
189
Marketing
221
Recruiting and Selecting Employees
381
Managing Employee Performance
418
Business Finance
449
Cashflow Forecasting
478
Financial Accounts
494
Monitoring Financial Performance
514
Business Planning
543
Marketing and Production Planning
572

Researching Customer Wants
234
Pricing and promoting the product
263
Placing and selling the product
294
Analysing Marketing Opportunities
322
Human Resources
347
Financial Planning
587
Sources of Finance for Your Business Plan
608
Index
626
Copyright

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About the author (2001)

Both authors are Heads of Economics in London Comprehensives.

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