Advanced Presentations by Design: Creating Communication that Drives Action

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John Wiley & Sons, Aug 20, 2008 - Business & Economics - 224 pages
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Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
 

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Contents

Creating Communication That Drives Action Introduction
1
Creating Communication That Drives Action Part I POLITICS AND METRICS
15
Creating Communication That Drives Action Part II LOGIC
35
Creating Communication That Drives Action Part III RHETORIC
63
Creating Communication That Drives Action Part IV GRAPHICS
89
Creating Communication That Drives Action Part V POLITICS AND METRICS AGAIN
139
Creating Communication That Drives Action Appendix A Worksheets
149
Creating Communication That Drives Action Appendix B Extreme Presentation Makeover
155
Creating Communication That Drives Action Appendix C ThirtySix Layouts That Pass the Squint Test
165
Creating Communication That Drives Action Appendix D Further Reading
169
Creating Communication That Drives Action Appendix E 1000 Good Books
171
Creating Communication That Drives Action References
173
Creating Communication That Drives Action Index
183
Creating Communication That Drives Action About the Author
195
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About the author (2008)

Dr. Andrew Abela is an authority on designing presentations of complex and controversial information. He is currently an associate professor of marketing at the Catholic University of America in Washington, DC. He was the founding managing director of the Marketing Leadership Council, and is a former McKinsey and Company consultant. He provides presentation training and consulting to leading corporations and governmental agencies.

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