Advanced Theory and Practice in Sport Marketing

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Routledge, 2008 - Business & Economics - 443 pages
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This is an expansive overview of higher level sport marketing concepts and practices. Where existing sport marketing texts restate concepts learned at an introductory marketing level, Advanced Theory and Practice in Sport Marketing goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in Sports Marketing, such as: consumer behavior, ethics, logistics, advertising, sponsorship, promotions, sales management, e-business and e-commerce, as well as international and global marketing.

Advanced Theory and Practice in Sport Marketing also focuses on practical application for the sport marketing student, by having professionals in the field provide first hand accounts of their career experiences, allowing the instructor to better prepare the student for life as a sport marketing professional.

* Practitioner interviews accompanying every chapter teams practical advice with high level sports marketing theory
* Each chapter includes chapter outlines, chapter objectives, a glossary, ethical and global case studies plus PowerPoint slides and an electronic test bank available online to accelerate learning.
* Delves into advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics and more
 

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Contents

Understanding the Sport Consumer
39
Sport Marketing Logistics
132
Promotional Aspects of Sport Marketing
197
Specialized Concepts in Sport Marketing
271
The Future of Sports Marketing
361
And Now a Final Word
382
Bibliography
385
Glossary
405
Index
429
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About the author (2008)

Eric Schwarzis Associate Professor of Sport Business, Saint Leo University, Florida, USA

Jason Hunteris a Lecturer in the Athletics Department, College of DuPage, USA

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