Advances in Business and Management Forecasting, Volume 4
Kenneth D. Lawrence, Michael D. Geurts
Emerald Group Publishing, 2006 - Business & Economics - 287 pages
This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making.
What people are saying - Write a review
We haven't found any reviews in the usual places.
accuracy advance orders Advances in Business allocation assets base level bias biases book-to-market brand Business and Management classiﬁcation coefﬁcient comparable unit computed conﬁdence conjoint analysis DATA ENVELOPMENT ANALYSIS data mining diffusion model durable DVD recorders earnings announcement effects efﬁciency equation estimate evaluate exponential smoothing ﬁnal ﬁnancial ratios ﬁnd ﬁndings ﬁrm ﬁrm’s ﬁrst ﬁt ﬁve forecast combination forecasting model forecasting process FSWR function future returns high-differential hypothesis I-S ratio industry inﬂuence input inventory inventory turnover investors Journal linear low-differential stocks Management Forecasting market share marketing mix MARS method month moving average neural network non-durable nonlinear output Overﬁt parameters performance period potential predict predictors prior qualitative research sales forecast sample security returns signiﬁcant smoothing constants speciﬁc statistical stepwise regression stock returns supply chain supply chain managers Table techniques trajectory trend Underﬁt users variables variance weights whisper forecasts WLAV ZMET