Advances in Business and Management Forecasting

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Emerald Group Publishing, May 8, 2009 - Business & Economics - 270 pages
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
 

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Contents

III
1
IV
3
V
15
VI
37
VII
53
VIII
63
IX
65
X
81
XIII
133
XIV
135
XV
157
XVI
173
XVII
189
XVIII
191
XIX
217
XX
237

XI
93
XII
109
XXI
249
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