Advances in Business and Management Forecasting, Volume 6

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Kenneth D. Lawrence, Ronald K. Klimberg
Emerald Group Publishing, 2009 - Business & Economics - 266 pages
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Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.
 

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Contents

III
1
IV
3
V
15
VI
37
VII
53
VIII
63
IX
65
X
81
XIII
133
XIV
135
XV
157
XVI
173
XVII
189
XVIII
191
XIX
217
XX
237

XI
93
XII
109
XXI
249
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