Advances in Business and Management Forecasting

Front Cover
Emerald Group Publishing, May 8, 2009 - Business & Economics - 270 pages
0 Reviews
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Part II Marketing and Demand Applications
63
Part III Forecasting Methods and Evaluation
133
Part IV Other Application areas of Forecasting
189
Copyright

Common terms and phrases

About the author (2009)

Lawrence is Adjunct Professor of Industrial and Systems Engineering at Rutgers University in Piscataway, New Jersey.

Bibliographic information