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ITS ROLE AND FUNCTION
THE ENEMY FROM WITHIN DEEP WITHIN
COMPETITOR INTELLIGENCE AT J C PENNEY FINANCIAL
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activity analyzed areas assessment team assignment Atlas audit best-in-class business intelligence capital investment Compete competitive analysis competitive assessment competitive intelligence program competitor's assumptions competitors concept drift corporate cost current strategy customers data collection database dimensions dissemination Douglas Aircraft Company Earnings per Share economy segment environment Environmental scanning evaluation example financial performance firm's firms forecast framework function growth Harvard Business Review Harvard Business School Honda identify implementation important Income information categories Inquiry Center insights intelligence system internal interviews involved issues J.C. Penney JCPenney lodging industry long-term planning major ment mole monitor operational decision organization overall personnel petitors potential problems product line Quality questions reports role scenario planning senior management share small business sources of information specific Strategic Decision Points strategic management strategic planning strategy support system suppliers target techniques tion types users