Adventures in public relations: case studies and critical thinking
Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. Analyzing public relations case studies, internal communication, employee relations, member relations, investor relations, external communication, community relations, media relations, consumer relations, business-to-business relations, cross-cultural and international relations, ethics and social responsibility, political and public policy communication, crisis communications, and cyber-relations. Public relations campaigns.
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The World of Public Relations
ACT File 1 Platonic Dialectic
ACT File 2 The Planning Grid
12 other sections not shown
4Kids 4Kids Entertainment AARP actions advertising agency American analysis announced annual Association Banned Books Week Buffalo Wild Wings campaign Center challenges ChevronTexaco client coalition company's consumer corporate created critical thinking cultures customers developed E-Frontier e-mail employee relations Enron ethics example federal goals Governors Island Grossology groups Harry Potter Hill & Knowlton identify iLoo important included industry interest Internet investor relations issues journalists Last Acts Lee National Denim Lexis-Nexis magazine marketing McDonald's media relations Microsoft million National Denim Day officials Online organization organization's partners percent PG&E promote public relations public relations practitioners Public Relations Society rela Relations Tactics relationships release risk Scholastic Society of America stakeholders story strategy success survey Tacoma target publics tion Trader Joe's Trail U.S. Census Bureau United values Wachovia Wal-Mart