Adventures in public relations: case studies and critical thinking

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Pearson/ Allyn and Bacon, Oct 11, 2004 - Business & Economics - 370 pages
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Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. Analyzing public relations case studies, internal communication, employee relations, member relations, investor relations, external communication, community relations, media relations, consumer relations, business-to-business relations, cross-cultural and international relations, ethics and social responsibility, political and public policy communication, crisis communications, and cyber-relations. Public relations campaigns.

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Contents

The World of Public Relations
5
ACT File 1 Platonic Dialectic
13
ACT File 2 The Planning Grid
27
Copyright

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