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The First Adventure
Pioneering in a New Industry
Two Big Customers
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ability adventure American artillery wheels assembly line auto automobile industry axles became Ben Briscoe better bicycle Briscoe Briscoe Brothers brought Buick building Cadillac capital Chevrolet Chrysler cost customers dealers Detroit develop Diesel Dodge brothers dollars Durant's economic electric Elwood Haynes employment engine engine knock enterprise eral Motors fact factory father Fisher Fisher Body Flint Fred Fisher gasoline Henry Ford Hyatt Roller Bearing idea important increase interest investment Kettering Knudsen Leland machines manufacturing means mechanical ment millions motorcar Motors Corporation Mott needed never Oldsmobile operations opportunity organization Pete Steenstrup Pont possible president problem production profit progress refrigerator Roller Bearing Company savings scientific approach Searles Sloan sold stockholders story tetra-ethyl lead things tion told United Motors wage Walter Chrysler Walter Flanders Weston-Mott wheels workers