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The First Adventure
Pioneering in a New Industry
Two Big Customers
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ability adventure Alfred American artillery wheels auto axles became Ben Briscoe better bicycle Briscoe brought Buick building Cadillac capital cent Chevrolet cost customers dealers Detroit develop Diesel Dodge brothers dollars Durant's economic electric Elwood Haynes employe engine engine knock enterprise eral Motors fact factory father Fisher Fisher Body Flint Fred Fisher gasoline Henry Ford Hyatt plant Hyatt Roller Bearing idea important increase inventor investment John Wesley Hyatt Kettering Knudsen Leland machines manufacturing means mechanical ment millions motorcar Motors Corporation Mott needed never Oldsmobile operating opportunity organization Pete Steenstrup Pont possible president problem production profit progress refrigerator Roller Bearing Company savings Searles selling prices Sloan sold stockholders story tetra-ethyl lead things tion United Motors wage Walter Chrysler Walter Flanders Weston-Mott wheels workers