Advertisement Lay-out and Copy-writing: Including Special Chapters on how to Find a Market for Your Work, the Advertisig Manager and His Duties, Etc., and an Appendix Explaining Technical Terms

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New York [etc.] Sir I. Pitman & sons, Limited, 1927 - Advertising - 120 pages
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Contents

Copywriting
4
Slogans Couplets and Jingles
13
PART II
87

3 other sections not shown

Common terms and phrases

Bibliographic information