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IS THERE STILL ROOM FOR FOOLS?
THE NOTSOHIDDEN PERSUADERS
THE CULTURAL LEVEL
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abstract adver advertising message appeal artistic aspects beauty become behavior choices ciety concept concrete consumer consumption context create cultural level desire detergent economic Edgar Morin effect Elemire elites Ernest Dichter ethics evil example existence expressed fact force Freud function of advertising give goal hidden persuaders human idea ideology increase individual industrial design instrument intellectual invention irrational irrationality kind language less limits man's Marx Marxist mass culture mass media means moral moralists Moses and Monotheism needs neocapitalism neocapitalistic society neuroses nomic object persuasion planning political possible prestige privilege problem of advertising Psychoanalysis psychological rational reach reality reason represent result role satisfaction satisfy sell sense social socialist society of welfare society of well-being superfluous symbol taste technocrat things tion tising truth truthful advertising uncon unconscious values Vance Packard vertising washing machine words