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ADVERTISING AND THE MARKETING COMMUNICATION MIX
MARKETING VERSUS COMMUNICATION OBJECTIVES
THE COMMUNICATORS CONTENT OF THE MESSAGE AUDIENCES
29 other sections not shown
A. C. Nielsen adver Advertising Age advertising agency Advertising and Promotion Advertising Campaign Advertising Message American Association attitudes audience Background for Advertising brand broadcast budget business advertising buyer Chapter circulation client color communication consumer behavior copy copywriter corporate cost Creating the Advertising creative dealers decisions direct mail effective example gross rating points headline illustration important industry KPTV layout Leo Burnett magazines manager manufacturers marketing mix mass media Media of Advertising media plan medium method million national advertisers newspapers Nielsen Company objectives organization package percent person planner Planning the Advertising Procter & Gamble purchase QUESTIONS FOR DISCUSSION radio readers readership retail advertising sales promotion selling slogan Source specific stations strategy sumers symbols television commercials tion tising trade United usually visual York