Advertising

Front Cover
Prentice-Hall, Jan 1, 1984 - Business & Economics - 689 pages
Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign

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Contents

History of Advertising
20
Contents
60
w Control of Advertising
77
Copyright

68 other sections not shown

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