Explores the organization, background, and social implications of advertising and describes skills, techniques, and strategies involved in advertising management, media planning and selection, and the creation of an advertising campaign
What people are saying - Write a review
We haven't found any reviews in the usual places.
History of Advertising
w Control of Advertising
68 other sections not shown
adver advertiser's advertising agency ADVERTISING BACKGROUND ADVERTISING CREATIVITY advertising department ADVERTISING MANAGEMENT ADVERTISING MEDIA PLANNING American appeal Arbitron areas art director audience beer brand name broadcast business publications buying campaign chapter circulation client color Company competition consumer behavior copywriter cost cost per thousand dealer demand demographic developed direct mail display economic evaluating example FIGURE film firm frequently gross rating points headline Ice Cream important industry Jacobson Stores layout marketing mix marketing plan marketing research media plan medium ment merchandise Miller Brewing Company national advertising Newspaper Advertising Bureau newspapers offer organization outdoor advertising package percent permission poster premium prepared problems programs purchase radio rates reach READER S DIGEST retail advertising sales promotion selling Signode SOCIAL IMPLICATIONS specific station strategy TAgerta technique television commercial tion tising Total trade transit advertising vertising