Advertising: Concept and Copy

Front Cover
W.W. Norton, 2006 - Design - 256 pages
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Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.

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About the author (2006)

George Felton teaches writing and copywriting at Columbus College of Art & Design in Ohio.

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