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A Marketing Phenomenon 2 AdvertisingThe Tip of
Advertising Agency Relationship 34 Advertiser Organization
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A.C. Nielsen activities admaker adver Advertising Age advertising agencies appear areas audience basic body copy brand name broadcast budget campaign circulation client color commercial communications competitive consumer copy testing corporate advertising cost coupon Courtesy coverage creative develop discounts display distribution Duncan Hines effective example expenditures Figure frequency functions gross rating points headline Identify illustration increase industry Jack Daniel's layout Leo Burnett lines magazines major manufacturer marketing plan marketing research material measure media strategy ment million motivation national advertisers needs newspapers objectives Ohrbach's organization outdoor advertising package percent problem Procter & Gamble prod profit publicity purchase radio referred retail sales promotion sample schedule segment selected selling space specific stations sumers techniques television tion tising trade United variables vertising Wknd