Advertising: New Techniques for Visual Seduction

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Thames & Hudson, 2007 - Art - 270 pages
Advertisers are constantly searching for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest. But just as often, they use eye-fooling, mind-bending images to pull the viewer up short and force them to look again. Images that can do that are magical, and one of the indispensable tricks of the advertising trade. Uwe Stoklossa knows the secrets behind the second glance. He shares this knowledge here, both in the countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. This book will heighten your awareness and arm you with a myriad of new techniques for visual seduction, acting as a springboard for a whole host of startling new concepts.

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Chapter Pages 7089
Pages 3857

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About the author (2007)

Uwe Stoklossa was born in Hessen, Germany, in 1975. He studiedunder Thomas Rempen at the University of Essen, where he gained adegree in communications design. He now works as a freelance copywriterand designer.

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