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The Nature of Advertising
The Advertising Processes
Advertising Functions and Objectives
28 other sections not shown
A. C. Nielsen adver Advertising Age advertising agency advertising campaign advertising effort advertising medium American appear areas audience broadcast buying circulation client color commercial communication competition considered consumer behavior copy cost create creative dealer decision designed determine direct mail display Drug Durstine & Osborn economic effective elements evaluating factors Federal Communications Commission Federal Trade Commission firm function headline income increase industry Journal of Marketing layout limited magazines manufacturer marketing mix Marketing Research measure ment merchandise method National Advertisers Negro newspapers offer outdoor advertising package persuasive point of purchase problem radio requires response retail sales promotion sample segment selection selling social sources specific stations strategy sumer techniques television tion tising trademark transit advertising vertising Walter Thompson Company York