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Types of Advertising
The Advertising Agency
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above-the-line account executive advertising agency advertising campaign advertising media Advertising Standards Authority airtime artwork Association audience Austin Montego brand Britain British Code Broadcasting buyers cards catalogues cent Chapter cinema circulation client Code of Advertising colour commission consultancy consumer advertising copy copywriter cost coupon creative customers developing countries direct mail direct response marketing display distribution effect example exhibitions figures FMCGs Freepost holiday important Independent Broadcasting Authority independent local radio industrial interest journals layout London magazines mail order marketing mix marketing research media schedule medium ment Montego motor-car newspapers offer organisation outdoor packs popular posters premium press advertising printed product or service programmes PROGRESS TEST public relations purchase Radio readers readership retailers sales letter sales promotion sell shops space sponsored sponsorship supply television usually Viewdata viewers words writing