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activities adver advertising appropriation advertising business advertising expenditure agency agents Alfred Marshall ALLEN WALLIS alternatives amount appear appropriation policy argument aspirin attempt behavior brands budget buyer calculation cent cerned certainly common competitive advertising complex concerned consumer course criticism decision devices difficult doubt economic economists effect of advertising element of persuasion examine fact field firm fundamental human wants idea important individual J. B. Priestley Jacquetta Hawkes less limit manufacturers matter means measurement media owners ment mind moral nature necessary newspapers nomics obviously oligopolistic oligopoly operation particular perfect competition persuasion possible practice price competition Priestley problem propaganda proportion qualities question reason recognize regarded sellers selling sense simple situation social sort spend statement Stoic Stoicism Subliminal advertising sumer taste techniques television television advertising things tion tising United Kingdom vertising whole word