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THE ADVERTISING SETTING
MARKETS AND THE ADVERTISING OPPORTUNITY
7 other sections not shown
A. C. Nielsen ABC Airlines activities adver advertiser's Advertising Age advertising agency appear approach appropriate areas attention attitudes audience behavior brand broadcast budget buyers campaign cent Cepacol changes characteristics client color commercial Commission competition components consumer copy cost creative customers dealers decisions determine developed direct distribution dollars effects effort evaluation example executive exposure factors Federal Trade Commission function goals important income increase individual industry influence investment magazine manufacturer marketing mix measure medium ment merchandise method national advertising needs newspapers nomic offer package percentage period personal selling planner problem prod profit prospects purchase radio reach readers response retail Robinson-Patman Act sales promotion salesmen sample selection specific advertisements stations strategy sumer television tion tisements tising trade type of product unit users vertising volume Wee Willie Winkie zine