Advertising: Communications for Management

Front Cover
Allyn andBacon, 1960 - Advertising - 388 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

BACKGROUND TO ADVERTISING
4
Types of advertising 20 Summary
35
The people who work in advertising 38 The good advertising
57
Copyright

14 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information