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BACKGROUND TO ADVERTISING
Types of advertising 20 Summary
The people who work in advertising 38 The good advertising
14 other sections not shown
A. C. Nielsen adver advertising agency advertising campaign Advertising Council advertising media advertising message advertising research American art director audience selection Audit basic better brand broadcast business publications buyer called circulation cities color commercial competitive consumer copy copywriter Corporation cost per thousand Courtesy create creative dealer direct mail distribution Drott effective Ford Ford Motor Company headline idea illustration industry interest kind layout Leo Burnett Leo Burnett Company live look magazines Marketing Plan mass media means medium ment merchandise method newspapers outdoor advertising paper picture poster problem promotion radio and television reach reader readership retail sample selling space specific station techniques tell things tion tising trend vertising Walter Thompson Company women words write York Young & Rubicam