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Office for Official Publications of the European Communities, 1997 - Business & Economics - 144 pages
This is the seventh volume of subseries II of 39 volumes of the Single Market Review, an authoritative picture of the effects of economic union on European industry and its competitiveness. The volume is up to date, containing the latest facts and figures at the time of publication.

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Contents

Introduction
7
1 EU measures and crossborder advertising campaigns
11
1 EU measures and the convenience of crossborder communication
20
Copyright

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