Office for Official Publications of the European Communities, 1997 - Business & Economics - 144 pages
This is the seventh volume of subseries II of 39 volumes of the Single Market Review, an authoritative picture of the effects of economic union on European industry and its competitiveness. The volume is up to date, containing the latest facts and figures at the time of publication.
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1 EU measures and crossborder advertising campaigns
1 EU measures and the convenience of crossborder communication
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1995 Total Bidder Acquisitions Monthly activities adaptation Advertising a1ncy Advertising a1nU Advertising Advertising Advertising Advertising Advertising agency Advertising advertising campaigns advertising investment advertising networks advertising sector advertising standardization advertising strategies Amtm audience BBDO behaviour Belgium Bocconi University brand broadcasting channels clients co-ordination communication strategies communication tools companies competition consumer costs creative cross-border cultural different countries economies of scale effects Euronews Europe European advertising European integration European level European market European Union Eurosport expenditure factors field research Finland FMCG France Germany impact important international advertising internationalization Internet intra EUR-12 Italy magazines media agencies media buyers media buying media planning media system medium million multinational Netherlands newspapers Omnicom Group Inc operators pan-European advertising pan-European media planning and buying Portugal remuneration sales promotion scale and scope significant single market Source Spain Table Target television Total bid value transnational campaigns trend WPP Group PLC Young & Rubicam