Advertising Age's 100 Leaders' Marketing Profiles, 1972: In-depth Reports on the 1971 Advertising, Marketing and Sales Activities of America's 100 Largest National Advertisers, as Published in Advertising Age
CCI Bookshelf, Advertising Age, 1972 - Advertising - 333 pages
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1970 Newspapers acct exec acct super adv & sales adver ADVERTISING EXPENDITURES 1971 American asst BBDO billion brand mgr budget Business Press cereals chemicals Chicago cigaret company's consumer products Corp cream detergent divi DIVISION MARKETING PERSONNEL Doyle Dane Bernbach Durstine & Osborn earnings Estimated by AA Estimated Total exec vp Farm Publications genl mgr genl sales mgr Included In unmeasured increased industrial John largest national advertiser Leo Burnett MacLeod & Grove magazines manager ADVERTISING AGENCY McCann-Erickson measured media merch mgr ADVERTISING AGENCY mktg mgr mngmt super Network Radio network tv Ogilvy & Mather operations Outdoor packaging Playtex president prod product director products dept products division promotion retail Robert rose share snack spending spent Spot Radio Spot Television spot tv spray subsidiary sumer Ted Bates tion Total Measured ucts vertising vp-marketing vp-mktg vp-sales Walter Thompson Co William Young & Rubicam