Advertising Age's 100 leaders' marketing profiles, 1971: in-depth reports on the 1970 advertising, marketing and sales activities of America's 100 largest national advertisers, as published in Advertising Age
CCI Bookshelf, Advertising Age, 1971 - Business & Economics - 391 pages
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American Cyanamid Co
Leaders advertising as per cent of sales 17 18
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1969 Newspapers acct exec acct super adv manager adv mgr adv/sales promotion adver ADVERTISING AGE ADVERTISING EXPENDITURES 1970 advertising manager American BBDO Betty Crocker billion brand budget Business Press cereal chemicals Chicago Clairol company’s consumer products Corp corporate cream DIVISION MARKETING PERSONNEL Doyle Dane Bernbach Estimated by AA Estimated Total exec vp Farm Publications genl sales hair increased indl industry James John largest national advertiser magazines manager ADVERTISING AGENCY McCann-Erickson measured media merch mgr ADVERTISING AGENCY mktg mktg director mktg mgr mngmt super Motors natl Network Radio Network Television network tv Ogilvy & Mather operations Outdoor president prod product director products division Robert sales manager sales mgr sales promotion Seagram shampoo share spending Spot Radio Spot Television spot tv spray tion tires Total Measured ucts Unmeasured vertising vp-general vp-marketing vp-mktg vp-sales Walter Thompson William York MARKETING PERSONNEL Young & Rubicam