Advertising and Differentiated Products
Michael R. Baye, J.P. Nelson
Elsevier, Oct 4, 2001 - Business & Economics - 308 pages
Volume 10 is entitled "Advertising and Differentiated Products", and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector.
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A COINTEGRATION ANALYSIS
EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS
PREFERENCE EXTERNALITIES MINORITY OWNERSHIP AND THE PROVISION OF PROGRAMMING TO MINORITIES
CHAPTER 5 THE VALUE OF ADVERTISING IN A MAGAZINE BUNDLE
CHAPTER 6 PRICING DYNAMICS OF MULTIPRODUCT RETAILERS
A FRAMEWORK FOR ANALYSIS
CHAPTER 8 ASYMPTOTIC EFFICIENCY IN STACKELBERG MARKETS WITH INCOMPLETE INFORMATION
WHO PAYS? WHO GAINS?
CHAPTER 10 A MODEL OF VERTICAL DIFFERENTIATION BRAND LOYALTY AND PERSUASIVE ADVERTISING
A SURVEY OF RESEARCH METHODS RESULTS AND POLICY IMPLICATIONS
Other editions - View all
44 Liquormart advertising bans advertising effects advertising expenditures alcohol advertising alcohol consumption alcoholic beverages analysis Anheuser-Busch AQH listening average beer behavior beneﬁts billboards black-targeted brand advertising broadcast bundle circulation coefﬁcients cointegrating commercial speech competition consumers continuation game costs deﬁned differentiation distribution services econometric effects of advertising efﬁciency empirical equation equilibrium estimates ethanol example exclusive territories ﬁnd ﬁndings ﬁrst ﬁve function Hispanic hypothesis income increase industry inﬂuence information cascade intuitive criterion Journal of Economics juices magazines mandates market shares measure milk minority ownership Nash equilibrium Nelson newsstand price number of stations output overall market demand parameter per-capita persuasive advertising population preference externalities price discriminate price series primitive economic activities proﬁt radio reﬂect regressions restrictions retail prices Saffer sample service institutions signaling game signiﬁcant soft drinks speciﬁc spirits Stackelberg statistically signiﬁcant studies Table Tremblay unit roots variables wine