Advertising and Differentiated Products

Front Cover
Michael R. Baye, J.P. Nelson
Elsevier, Oct 4, 2001 - Business & Economics - 308 pages
Volume 10 is entitled "Advertising and Differentiated Products", and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector.
 

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Contents

A COINTEGRATION ANALYSIS
31
EFFICIENCY EFFECTS AND REGULATORY SELECTION BIAS
55
PREFERENCE EXTERNALITIES MINORITY OWNERSHIP AND THE PROVISION OF PROGRAMMING TO MINORITIES
73
CHAPTER 5 THE VALUE OF ADVERTISING IN A MAGAZINE BUNDLE
109
CHAPTER 6 PRICING DYNAMICS OF MULTIPRODUCT RETAILERS
129
A FRAMEWORK FOR ANALYSIS
155
CHAPTER 8 ASYMPTOTIC EFFICIENCY IN STACKELBERG MARKETS WITH INCOMPLETE INFORMATION
185
WHO PAYS? WHO GAINS?
203
CHAPTER 10 A MODEL OF VERTICAL DIFFERENTIATION BRAND LOYALTY AND PERSUASIVE ADVERTISING
221
A SURVEY OF RESEARCH METHODS RESULTS AND POLICY IMPLICATIONS
239
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