Advertising and Hong Kong Society

Front Cover
Kara Chan
Chinese University Press, 2006 - Business & Economics - 233 pages

Advertising and Hong Kong Society is a book of diversified interests, both local and global, and at the same time cultural, commercial, political, cultural, and sociological. While other advertising books focus on how to maximize the persuasion process and minimize its cost to the advertiser, this book considers the social, psychological, legal, and ethical impact that may result from a campaign from advertising generally. It provides readers with an understanding of the role of advertising as a form of social communication. It enhances the sensitivity of prospective advertising practitioners to the social consequences of their work, and provides them with sufficient understanding of the regulatory environment to enable them to avoid unnecessary legal entanglement and, hopefully, to develop their sense of professional ethics. This book aims at providing suggestions and solutions to make advertising better for society while also more effective for marketers. The Hong Kong experience will provide food for thought for all.

 

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Contents

Overview of Hong Kong Advertising
25
Political Ideology in Hong Kongs Public Service
55
Criticism and Public Opinion of Advertising
77
Offensive Advertising
95
Advertising Regulation and Ethical Issues
117
The Symbolic Meaning of Advertising
137
The Promotional Culture
171
Advertising and Children
183
Advertising and Adolescents
207
Notes on Contributors
225
Copyright

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About the author (2006)

Kara Chan is currently Professor and Public Relations and Advertising option coordinator in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the academia. She actively involves in research on Hong Kong and China's consumer behavior and advertising, and environmental studies. She recently completd a research project on Advertising and children in China.

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