Advertising Art in the Art Deco Style

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Theodore Menten
Dover Publications, 1975 - Design - 172 pages
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The machine-perfect geometry, elegance and power of Art Deco, the international style of the late '20's and '30's, was nowhere more appropriate, and appropriated, than for advertising art, which informed the "modern" consumer of all that was new (whether practical or frightfully extravagant) in design. For this book, Theodore Menten has selected 363 ads, posters, trademarks, and other commercial graphics reproduced directly from "Gebrauchsgraphik," "Arts et Metiers Graphiques," "Penrose Annual," and other magazines and books which appeared between 1924 and 1940. They come from 9 countries and promote airlines, cigarettes, cosmetics, beverages, department stores, printers, art shows, basketball and heavy industry with equal economy and flair. Automobilies and fashion, great specialties of this period, receive some emphasis, as do the many variants of this cosmopolitan style, influenced, as it was at times, by the Orient, ancient Egyptian and Mayan art, the Cubists, Fauvists, Expressionists, and others.

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