Advertising Cultures: Gender, Commerce, Creativity

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SAGE, Apr 1, 2003 - Social Science - 184 pages
`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London

`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.

Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

 

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Contents

III
13
IV
15
V
37
VI
39
VII
57
VIII
74
IX
93
X
95
XI
116
XII
139
XIII
160
XIV
168
XV
173
XVI
174
XVII
180
Copyright

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Page 9 - ... kinds of activity, that it is applied to practices for which, in the absence of the convention, nobody would think of making such claims. Thus any imitative or stereotyped literary work can be called, by convention creative writing...

About the author (2003)

Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex.

Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex.

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