Advertising Ethics

Front Cover
Pearson/Prentice Hall, 2005 - Business & Economics - 140 pages

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

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Contents

chapter
17
chapter three
28
chapter four
41
chapter five
54
chapter
70
chapter seven
84
chapter eight
96
Notes
123
Copyright

About the author (2005)

Edward Spence is a Research Fellow at the Centre for Applied Philosophy and Public Ethics at Charles Sturt University, Canberra, Australia.

Brett Van Heekeren is a lecturer in Advertising and Course Co-ordinator for the BA Communication ? Commercial Radio, in the School of Communication at Charles Sturt University, Bathurst, Australia.

Bibliographic information