Advertising Myths: The Strange Half-Lives of Images and Commodities

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Routledge, Nov 12, 2012 - Social Science - 168 pages
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Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
 

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Contents

Introduction
1
Consumption controversies of the nineteenth century
9
Criticisms controversy and regulation
33
Commercial reproduction and the management of belief
57
Advertisements texts commodities
79
5 Advertising reconsidered
113
Notes
134
Bibliography
137
Index
148
Copyright

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About the author (2012)

Anne Cronin is a lecturer in the Sociology department, and at the Institute for Cultural Research, at Lancaster University. She has also published Advertising and Consumer Citizenship: Gender, Images and Rights (Routledge, 2000).

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