Advertising Without An Agency Made Easy
DO IT BETTER—ON YOUR OWN!
Learn from expert Kathy J. Kobliski as she demystifies the advertising industry by sharing inside information and professional advice on promoting your business—without the high price of an agency.
Using clear definitions, entertaining analogies and a conversational tone, Kobliski walks you through the entire marketing process, pointing out hazards and opportunities along the way, including
• Comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet
• Easy-to-use work sheets to identify media outlets, monitor changes, track results and analyze the strengths, weaknesses and threats to your business
• Countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency
“This is exactly the kind of information I needed when I started my business. It would have saved me years of frustration trying to learn it myself.”
—Barry Edwards, Louisiana Small Business Person of the Year 2000
“The book is not only right on target, but an absolute must read for all small business owners. . . . This one is clearly the best [advertising book] I have ever read.”
—Bob Anderson, Oregon Small Business Person of the Year 2004
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