Advertising Without an Agency Made Easy
Entrepreneur Media Incorporated/Entrepreneur Press, Apr 1, 2005 - Business & Economics - 222 pages
DO IT BETTER--ON YOUR OWN!
Learn from expert Kathy J. Kobliski as she demystifies the advertising industry by sharing inside information and professional advice on promoting your business--without the high price of an agency.
Using clear definitions, entertaining analogies and a conversational tone, Kobliski walks you through the entire marketing process, pointing out hazards and opportunities along the way, including
* Comprehensive strategies for promoting your business via a variety of media such as TV, radio, print, direct mail, transit and the internet
* Easy-to-use work sheets to identify media outlets, monitor changes, track results and analyze the strengths, weaknesses and threats to your business
* Countless strategies for saving time and money, including how to enlist professional help for free and reduce costs 15% by becoming an in-house agency
"This is exactly the kind of information I needed when I started my business. It would have saved me years of frustration trying to learn it myself.”
--Barry Edwards, Louisiana Small Business Person of the Year 2000
"The book is not only right on target, but an absolute must read for all small business owners. . . . This one is clearly the best [advertising book] I have ever read.”
--Bob Anderson, Oregon Small Business Person of the Year 2004
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