Advertising and Popular Culture: Studies in Variety and Versatility

Front Cover
Popular Press, 1992 - Business & Economics - 162 pages
0 Reviews
"Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--Jacket.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Advertising Is Everywhere
1
Subliminal Perception and Other Comment
22
Postum Post Toasties and Patriotism
29
Images of Yuppies in Popular Advertisements
47
Real or Imagined?
56
Unusual Advertising Forms and Uses
63
63
92
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

Bibliographic information