Advertising and a Democratic Press

Front Cover
Princeton University Press, 1995 - Business & Economics - 203 pages

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1994.

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Contents

INTRODUCTION
3
Advertising Financial Support and Structural Subversion of a Democratic Press
7
Advertising and the Content of a Democratic Press
44
Economic Analysis of Advertisings Effect on the Media
71
Policy Proposals
83
The Constitutionality of Taxation or Regulation of Advertising
118
Mathematical Appendix
139
Notes
141
Index
189
Copyright

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