Advertising and communication management

Front Cover
Prentice-Hall, Oct 1, 1981 - Business & Economics - 514 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Advertising and Communication Decisions
34
Realities and Solutions Four Key Decisions
53
What Part Should the Company Play? Communication
76
Copyright

15 other sections not shown

Common terms and phrases

About the author (1981)

Michael L. Ray, a social psychologist, is a specialist in business, marketing, communication, and advertising. He has served as director of several large companies, and has been on the editorial boards of various consumer and marketing journals. He is the author of nine books, including The New Paradigm in Business (over 30,000 copies sold), and was named "the most creative man in Silicon Valley" by Fast Company. He lives in Santa Cruz, CA.

Bibliographic information