Advertising and communication management

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Prentice-Hall, Oct 1, 1981 - Business & Economics - 514 pages

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Advertising and Communication Decisions
Realities and Solutions Four Key Decisions
What Part Should the Company Play? Communication

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About the author (1981)

Michael L. Ray, a social psychologist, is a specialist in business, marketing, communication, and advertising. He has served as director of several large companies, and has been on the editorial boards of various consumer and marketing journals. He is the author of nine books, including The New Paradigm in Business (over 30,000 copies sold), and was named "the most creative man in Silicon Valley" by Fast Company. He lives in Santa Cruz, CA.

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