What people are saying - Write a review
We haven't found any reviews in the usual places.
Returns to a Given Firms Advertising
13 other sections not shown
Other editions - View all
3-digit 4-digit industries 4-firm concentration accounting rates adver advertising and concentration advertising capital advertising causes monopoly advertising expenditures advertising increases advertising intensity advertising to sales advertising-sales ratios advertising-to-sales ratios analysis argues Bain barriers to entry Brozen buyers Chapter coefficient of advertising collusion to restrict Comanor and Wilson concentrated industries concentration ratios consumer-goods industries consumers dependent variable depreciation rate differences dummy variable economies of scale effects of advertising elasticity of demand estimate finds firm advertising firm's increasing returns industry advertising industry profits industry rates Kaldor large firms leading firms marginal cost market share market structure monopoly power monopoly profits negative Nelson number of firms oligopolistic oligopoly percent positive and significant positive relationship price-cost margin producer-good product differentiation profit rates purchase rates of return ratio of advertising regressions relationship between advertising relative result returns to advertising scale in advertising Stigler stock of advertising studies Telser tests tion Weiss