What people are saying - Write a review
We haven't found any reviews in the usual places.
Optimal Advertising Behaviour
Empirical Analysis of Advertising
8 other sections not shown
adver advertising and price advertising appropriations advertising elasticity advertising expenditure advertising intensity advertising messages advertising stock advertising variables advertising—sales ratio aggregate analysis assume assumption average cent Chapter cigarettes coefficient commodity consumer behaviour Consumer Theory consumption consumption function cost per reader current advertising demand function dependent variable dummy variable dynamic effects economies of scale effect of advertising empirical firms Herfindahl Herfindahl index hypothesis impact of advertising income increase instant coffee inter-market differences Journal of Political lagged dependent variable level of advertising linear long-run elasticities margarine market share Market Structure media group minimum efficient multicollinearity national daily non-durables o o o o O.L.S. estimates oligopolistic oligopoly optimal period price and advertising price elasticity price—cost margins problem profits quality-adjusted regression regressors relation relationship relevant reported respect to advertising sample seller concentration significant single column-inch specification Statistical studies Table Telser tion weighted