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Chapter 1The Background of Advertising
Chapter 2General Advertising
Chapter 3Outdoor Advertising
23 other sections not shown
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18 Point 72 Point advantage adver Advertising is Essential American Type Founders appeal artist beauty blue book size booklet broadside buyers called catalogue cent coated paper color commercial continuous tone copy copper copy cost customers desired developed direct advertising direct mail display dots drawing effect electrotypes envelope etching fibre finish fold folders Four Color Process green halftone house organ illustration impression inches intaglio interest letter line-etching lithography machine magazine manufacture ment metal negative newspaper offset offset printing orange outdoor advertising painting photo-engraving photograph picture piece Point Modern Advertising possible poster practice primary colors printer printing plate purpose reader relief printing reproduction rollers rotogravure salesmen Saturday Evening Post seal brown selling sheet space Sterling Engraving Company surface tion tising tone type faces typographical usually wood engraving woodcut writing yellow zinc