What people are saying - Write a review
We haven't found any reviews in the usual places.
Chapter 1The Background of Advertising
Chapter 2General Advertising
Chapter 3Outdoor Advertising
21 other sections not shown
Other editions - View all
18 Point 72 Point advantage adver Advertising is Essential American Type Founders appeal artist beauty blue booklet broadcasting broadside bulletin buyers called catalogue cent Coated Paper color commercial Company copper copy cost customers desired developed direct advertising direct mail dots drawing effect electrotypes envelope etching fibre finish fold folders Four Color Process green halftone house organ illustration important impression inches intaglio interest letter line-etching lithography machine magazine manufacture medium ment merchandise metal negative newspaper offset offset printing orange outdoor advertising photo-engraving photograph picture piece Point Modern Advertising possible poster practice printer purpose radio reader relief printing reproduction rollers rotogravure salesmen Saturday Evening Post screen seal brown selling sheet Sterling Engraving surface tion tising tone type faces typography usually water-color inks William Caxton wood engraving woodcut words writing yellow zinc