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W THE ESSENTIAL ECONOMICS
OUR ANAEMIC PRODUCTION
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A. L. Bowley actual adver annual annum assert average branded Brennus British buyer capital Census cent CHAPTER charge cheaper Cherington classes commodity connexion consumer contention cost of advertising cost of selling custom debit DEFENCE demand develop displaced distribution economic economists effect of advertising efficiency existence expenditure fact factors figures firm goodwill Hole human INCIDENCE OF ADVERTISING income increased individual industry intelligence interest investment Ivory Soap JOHN HART labour Leone Levi less London manu manual labour Margate margin of profit methods million Money necessary non-advertiser output persons possible power of advertising present production proportion purchase question reduced remarks result retailer sardines saving secure selling cost selling expense social organization society staple sumer supply things tion tising to-day trade unadvertised United Kingdom volume W. T. Stead waste wealth whole wholesaler workers write