Advertising and promoting your golf facility
Updated 1998 Edition -- All New Articles. Advertising & promotion are needed in today's competitive environment. This collection of 75 articles contains ideas & activities for golf course promotions & covers a range of topics including: marketing to targeted groups, coupons & discounts, advertising by direct mail & cable TV, & promoting special events. Some specific topics are: investing your advertising budget, hosting informal parties, travel incentives, corporate sponsorship of memberships, hole-in-one contests, certificates for off-season play, raffles & sweepstakes, keys to effective advertising, business golf outings, magazine ads, free shuttle service, matching donations to charities, & yellow page ads. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.
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ABSTRACT Antelope Hills attract balls BRAND PERSONALITY budget buying cable advertising cable television campaign Center clubmakers contest cost counter Country Club coupons Crittenden Golf Marketing customers direct mail director of golf discount display Dynacraft effective Emerald Valley ESPN event Fiddler's Green gift certificate golf car Golf Club golf course golf facility Golf Foundation golf industry Golf Magazine Golf Range Golf Shop Operations golfers green fees hole hole-in-one ideas increase Kidsport Loch Lloyd LPGA Magazine membership ment merchandise National Golf Foundation newsletter newspaper offer OnDisk owner percent phone number play players private club prize professional profits programs promotion pros purchase radio resorts retailers revenue rounds says segment selling spend staff strategy successful target Taylor Woodrow television advertising tion TITLE tournaments winners women Yellow Pages