Advertising and promoting your golf facility

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National Golf Foundation, Oct 1, 1995 - Sports & Recreation - 224 pages
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Updated 1998 Edition -- All New Articles. Advertising & promotion are needed in today's competitive environment. This collection of 75 articles contains ideas & activities for golf course promotions & covers a range of topics including: marketing to targeted groups, coupons & discounts, advertising by direct mail & cable TV, & promoting special events. Some specific topics are: investing your advertising budget, hosting informal parties, travel incentives, corporate sponsorship of memberships, hole-in-one contests, certificates for off-season play, raffles & sweepstakes, keys to effective advertising, business golf outings, magazine ads, free shuttle service, matching donations to charities, & yellow page ads. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.

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