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How to Set Up an Advertising Budget
Advertising and Promotion Expenditures
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ac ac adver advertising budget advertising in 1968 American Bankers Association Appendix auto loans average bank advertising Bank Deposit Bank Deposit Size bank marketing bank size increases bank's Banks That Planned census region cent Certificates of deposit chief executive officer CM CM CM Ml competition from savings credit cards East-South Central Figure Full service banking Home improvement large banks largest banks largest share loan associations million in deposits million size category Millions of Dollars Mortgage loans North Central number of mentions Planned to Feature premiums promotion proportion of banks Question regular checking accounts Safe deposit boxes savings and loan services featured Size in Millions small banks smallest banks survey tising trend UJ UJ vice president