Advertising and Public Broadcasting: Hearing Before the Subcommittee on Communications of the Committee on Commerce, Science, and Transportation, United States Senate, Ninety-eighth Congress, Second Session, on Advertising and Public Broadcasting, February 22, 1984
United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
U.S. Government Printing Office, 1984 - Public broadcasting - 53 pages
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advertising demonstration program advertising experiment advertising on public advertising revenues Alternative Financing American Playhouse Association of Broadcasters audience Barry Goldwater believe carried advertising Chairman Cheifet Christensen commercial advertising commercial broadcasters Commission on Alternative concern Congress continue contributions corporate underwriters Corporation for Public costs dollars enhanced underwriting expanded fact favor Federal support Financing for Public fiscal fund raising Government grams Hackett Hardgrove increased issue Kaiser KCSM KETC legislation LeVar Burton licensees limited advertising Love Lucy major managers markets membership ment million National Association National Public Radio noncommercial on-air oppose advertising option participating stations percent Pfister president production program service proposal public broadcasting Public Broadcasting Service public radio stations Public Telecommunications public television stations question Rockefeller Senator Goldwater Sesame Street sion statement Stewart Cheifet Subcommittee TCAF report Temporary Commission Thank tion U.S. Senate underwriting support vertising viewers WNED WQED WTTW