Advertising and Service: Bank Advertising that Really Makes Good, Profitable Direct Advertising, Going After All the Business, the Sort of Service that Holds Business
A. W. Shaw Company, 1918 - Advertising - 2 pages
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Advertising and Service: Bank Advertising That Really Makes Good, Profitable ...
A. W. Shaw Company
No preview available - 2017
adver amount appeal appropriation attractive bank's banker banking service blotters bonds booklets campaign cashier cents certificates of deposit Chapter Chicago Christmas club circulars Citizens State Bank commercial contest copy cost Country banks customers depositors direct advertising display distributed district dollar eastern bank effective employees farm farmers Figure folders follows foreign form letters furnished gain helped house organ increased Indiana ings bank interest investigation indicated large number loans Louis Louis bank mailing list mediums ment methods middle western Missouri months names National Bank new-business department Northern Trust Company officers Ohio Ohio Savings Bank open an account pass book personal letters printed prizes profitable prospects publicity real estate received savings accounts savings bank savings department savings deposits secured sent showed small bank solicitation solicitors souvenirs teller tion Toledo town trust and savings Trust Company usually vaults Wall calendars women
Page 35 - Teb, — these are only a few of the many instances that might be cited to prove how the Sirdar was hampered from beginning to end by natural, rather than by strategical obstacles.
Page 142 - ... original units. It will be recalled that this was also the function that gave a linear relationship between mean response and log dose and that was employed as a basis for comparisons of potency in a preceding section. Fortunately, the same metameter usually provides both of these analytical desiderata, but this is not always the case, and it is sometimes necessary to use one metameter for determining relative potency and another for computing the error of the estimate of potency. The following...
Page 63 - Capital" shows to what extent the bank is liable to its stockholders for funds furnished by them to begin and conduct a banking business. Ample "Capital...
Page 63 - ... conduct a banking business. Ample "Capital" coupled with satisfactory service and efficient management produces earnings, a portion of which is paid to the stockholders who furnished the"Capltal," the rest being saved and laid aside as "Surplus
Page 139 - ... booklet illustrating the bank's quarters, emphasizing the strength and safety of the institution, explaining its facilities, and giving a digest of its rules and regulations.
Page 139 - Often requests for booklets do not result in actual business for the bank until the second, third, and even fourth month. When a deposit is received through the mail the card is taken out of the "inquiry" file and the amount of the deposit is entered upon it.
Page 111 - It can assist you in dally economies upon which big results are often built. It cannot furnish the initiative, but it can be a constant reminder and an over ready recipient.
Page 125 - Illustrated form letters were sent to this list every two weeks for a period of about three months. At the end of that time 26 prospects had opened accounts with an average initial deposit of $138.