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The Soviet economy and the organisation of Soviet
Soviet advertising expenditure
The nature and functions of Soviet advertising
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activities administrative advertising and promotion Advertising Association advertising expenditure advertising organisations agency allocation appears appendix below-the-line breakdown Budapest Bulgaria campaign cent central control centralised chapter co-operative co-ordination Comecon Comecon countries comparison competition consumer consumer-goods consumption levels Czechoslovakia decentralised demand developed distributors domestic advertising East Germany Eastern Europe Economic Mechanism economic system enterprises estimates exporters extent figures financed foreign trade growth household Hungarian Hungary and Yugoslavia important increase industrial Internal Trade Jovanovic Magyar market research market socialism media advertising Ministry of Trade neon norms output overall percentage planning Poland Polish press advertising probably product groups radio rates recent reforms relatively Romania rubles Russian sector sellers share shop-window display shortages Soviet advertising Soviet economy Soviet Union Soviet-type economy specialists subordinate substantial supply TABLE television total advertising expenditure trade organisations turnover USSR Vechernyaya Moskva West Western Yugoslav