Advertising and Societies: Global Issues

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New York, Bern, Berlin, Bruxelles, Frankfurt/M., Oxford, Wien. Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

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Contents

International Advertising and Globalization
1
The Globalization Scenario
14
Advertising and Culture
28
Copyright

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About the author (2003)

Barbara Mueller is Head of the Advertising Sequence at San Diego State University.

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