What people are saying - Write a review
We haven't found any reviews in the usual places.
Psychology and philosophy of advertising John Cohen
The advertisers point of view Maurice Zinkin
The value of advertising in marketing Kenneth Simmonds
10 other sections not shown
Other editions - View all
accept adver Advertisements Hire-Purchase advertiser's advertising agencies Advertising Association advertising expenditure advertising industry Advertising Practice Advertising Standards Authority appear balanced view believe better Bill Board of Trade brand British Code cent choice cigarettes claims Code of Advertising commercial competition concerned Consumer Council consumer's cost critics customers deal detergents economic effect Embassy cigarettes existing fact false Federal Trade Commission housewife Independent Television Independent Television Authority interest legislation manufacturer marketing mix mass media medicine ments misleading Monopolies Commission monopoly newspapers offence organizations particular perhaps person persuasion Press problem programmes promotion purchase reason regulation retailer rules self-regulation selling Sir Paul Chambers soap social society spend statement Stork margarine subliminal advertising sumer taste Television Act television advertising things tion tising treatment truth value of advertising voluntary