Advertising and the poor: a comparative study of patterns of response to television and magazine advertising between middle and low-income groups

Front Cover
University of Wisconsin--Madison, 1974 - Business & Economics - 404 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

METHOD
27
RESULTS
46
BIBLIOGRAPHY
81

Common terms and phrases

Bibliographic information