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The Dialogue That Might Have Happened
A Critical Analysis of the Howard Report
Advertising and the Distribution of Consumer Demand
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Advertising Age advertising claims advertising expenditures advertising research advertising's agency amount aspects attack attitudes behavior Better Business Bureau brand broadcasting cent choice cigarette Comanor commercials competitive concerned considered consumer information consumer purchasing consumer research consumer's Consumers Union corrective advertising costs counter deceptive advertising demand dependent variables discussion economists effects of advertising Esther Peterson evaluate Fairness Doctrine Federal Trade Commission firms forecast FTC's future of advertising hearings Howard and Hulbert Howard-Hulbert impact important increase industry information dimensions information load Institute involved issues labeling legislation limited mass media measure particular Pfizer presented problems programs public interest public policy purchase decisions question regulation relevant response revenues Richard Posner social specific studies substantial suggest techniques television television advertising testing Truth uncertainty variables vertising viewpoint welfare economics