What people are saying - Write a review
We haven't found any reviews in the usual places.
Present Method for Determining the Advertising Appropriation
Courses of Action
3 other sections not shown
100 million accounts and loans adver advertising budget advertising cost curve advertising dollar advertising effectiveness advertising expenditures agerial Albert Frey amount of advertising analysis average account average cost bank advertising appropriations BANK ADVERTISING COSTS bank advertising managers bank policies bank services bank spends bank to bank bank's Borden's factors cent clearly COEFFICIENT OF ADVERTISING competition considerably cost per account cost per loan cost-per-account figures cost-per-account method David Reisman Deposits Banks determine develop economic Effects of Advertising erally estimate Executive Suite important increasing cost process individual bank institutional advertising Joel Dean John Maynard Keynes large number less major managerial maximize profits method suggested million 11 million 16 notion number of accounts number of banks percentage method personality Philip Ward possible probably product or service profit maximization concept promotion public relations reason regular checking accounts relationship relatively spent on advertising Table tion tising under-advertising